Global Media Guide
Amway is a global entrepreneur-led health and wellness company based in Ada, Michigan. Amway’s top-selling brands are Nutrilite™, Artistry™ and XS™ sports nutrition – all sold exclusively by entrepreneurs who are known as Amway Business Owners (ABOs).
In 2020, Amway employees and entrepreneurs pivoted throughout the pandemic to meet consumer needs and support the communities where we do business. From focusing on delivering high quality products, to elevating the company’s corporate social responsibility efforts, Amway’s more than 15,000 employees worked tirelessly to empower entrepreneurs around the world.
Amway Business Owners also adapted to new ways of working by leveraging social commerce to connect with customers online and share their passions: beauty, fashion, adventure, cooking, wellness and more.
In this media guide, you will learn more about Amway’s commitment to helping people live better, healthier lives, and our 60+ year legacy of delivering innovative products to our ABOs and customers.
Amway is the world's #1 direct selling business*
USD in 2020 Sales
Top 10 Amway Markets:
- United States
- South Korea
- Hong Kong
Amway Business Owners
languages spoke at Amway
countries and territories
unique products manufactured
Our Top-Selling Products
- Nutrilite™ All Plant Protein Powder
- Nutrilite™ Double X™ Vitamin/ Mineral/ Phytonutrient Supplement
- Nutrilite™ Vitamin C Extended Release
- Artistry Signature Select™ Personalized Serums
- Artistry™ Intensive Skincare Advanced Vitamin C + HA Treatment
- Artistry Signature Select™ Personalized Masks
- Glister™ Multi-Action Fluoride Toothpaste
- G&H Protect+™ Deodorant &Anti-Perspirant Roll-on
- Glister™ White Tea Toothpaste
- Amway Home™ Dish Drops™ Dishwashing Liquid
- eSpring™ Replacement Filter
- Atmosphere Sky™ Air Treatment System
- eSpring™ Water Treatment System
- XS™ Energy Drink – Cranberry Grape
Amway’s Global Leadership Team is taking bold steps to develop and deliver meaningful ABO and customer experiences that build on the values established by Amway’s founding families. The make-up of this team reflects the diversity seen among Amway’s ABOs around the world and more than half are women.
“I’m thrilled our Global Leadership Team reflects the diversity of Amway’s global business, with multiple points of view represented throughout daily conversations on how to help our entrepreneurs succeed.”
– Milind Pant, Amway CEO
Amway Brands & Products
Harnessing the Power of Nature
As a leading health and wellness brand and global leader in the vitamins and dietary supplements category, Nutrilite’s philosophy is simple: Plant, grow and thrive. From the nearly 6,000 acres of certified organic Amway- owned farms as well as botanicals sourced from partner farms located on every continent except Antarctica, Nutrilite is committed to bringing earth’s finest nutrients to ABOs and their customers around the world.
This is done through innovation – extracting the best from nature with phytonutrients to provide science-based vitamin, mineral and dietary supplements as well as investing in personalized services while holding some of the highest environmental and traceability standards. We trace our botanicals from seed to processing to ensure they are pure and ethically produced, and we document the manufacturing details to ensure every supplement is made safe and effective. From seed to soil and farm to your family, Nutrilite’s promise is to support anyone who is on a holistic wellness journey across every stage of their life.
Nutrilite™ operates nearly 6,000 acres of certified organic farmland in the U.S., Mexico and Brazil, where we grow, harvest and process plants using sustainable farming methods.
Nutrilite™ is the world’s No. 1 selling vitamins and dietary supplements brand.*
We believe people have a right to know more about the products they buy, and Nutrilite traceability makes that possible. Tracing our products from the raw ingredient to the packaged product has been fundamental since Nutrilite was founded. In fact, it helps us guarantee that our products are pure, safe and effective, so our customers have peace of mind. Learn more at nutrilitetraceability.com.
* Euromonitor International Limited; Vitamins and Dietary Supplements, World GBN, Retail Value RSP, % breakdown, 2019.
Powered by Skin Science, Packed with Phytonutrients
Artistry™ products reveal your Healthy Beauty with no compromises by working like supplements for the skin. Our cutting-edge skin science and powerful phytonutrients transform your look and reveal the Healthy Beauty that’s uniquely you. Many Artistry™ skincare and makeup products include Nutrilite™-grown ingredients, leveraging the phytonutrient experience of a world leader in vitamins and plant-derived dietary supplements.
Artistry™ products represent the culmination of over 85 years of leadership in nutrition and wellness with over 60 years of expertise in beauty and skin science — a combined 145 years of experience — creating a convergence unlike any other beauty company in the world. In addition, we believe that Healthy Beauty is Clean Beauty. It’s our goal that every future Artistry™ product is formulated according to the Artistry™ Clean guidelines with Vegan* formulas, pure, safe ingredients, better manufacturing processes and more.
Artistry Studio™ is a brand of makeup and specialty bath and body products for beauty lovers everywhere. Inspired by hotspot cities around the world, limited-edition collections capture the essence of what makes each city thrive with colors, textures, and scents for must-have products that blend beauty, travel and business.
Artistry Studio has featured editions from New York City, Paris, Tokyo, and more with products that are loved and shared on social media by Artistry™ #passionistas around the world.
Artistry is the only beauty brand backed by the world’s No. 1 selling brand of plant-derived vitamins and dietary supplements.
White Chia Seed, Acerola Cherry, Spinach, and Pomegranate botanicals are all grown on certified-organic Nutrilite™ farms and are formulated into Artistry skincare and makeup products. This allows for unprecedented “seed-to-skin” traceability.
The new Artistry Skin Nutrition products are registered vegan with the Vegan Society and are formulated Artistry™ Clean, including a ‘Yes’ List of approved, beneficial and safe ingredients, and a ‘No’ List of more than 1,300 banned ingredients that are never used.
Nutrilite™ and Artistry™ have a library of more than 1,800 botanicals to determine the best part of the best plants to use in our nutrition and skin care products.
* Registered with The Vegan Society. Free from animal-derived ingredients.
** Verified by Global Data based on 2019 data.
Healthy Homes, Healthy Planet
Amway’s innovative, science-based products promote healthy homes and healthy families with devices that clean the water you drink and the air you breathe; and cleaning, laundry, dish and surface products that are safe for people and better for the planet.
For more than 60 years, we’ve been committed to creating home products that are not only environmentally sensitive but include the added benefit of being made with key ingredients derived from natural sources like coconuts, citrus fruits and minerals.
eSpring™ water purifier removes more than 140 potential health-effect contaminants and uses UV light to treat water without the use of chemicals.
Amway Home provides laundry, dish, and surface cleaners, many with biodegradable and concentrated formulas and recycle friendly packaging.
Atmosphere Sky™ combines particle sensor technology with a three-stage filtration system to remove 99.99% of airborne allergens and contaminants down to 0.0024 microns from air passing through the filter.
Life’s an Adventure, Fuel Accordingly
XS™ reflects the entrepreneurial spirit of Amway’s founders by combining adventure and opportunity with products that help consumers experience more. XS™ offers a portfolio of products designed for Gen Z and Millennials to optimize physical performance, providing everything necessary for an active and adventurous lifestyle. This brand gives Amway Business Owners an outlet to build and share an Amway business around action, adventure and fitness.
Product and Market Expansion
Since 2015, XS™ has launched in 17 new markets and has expanded into sports nutrition and CBD.
Quality & Innovation
Anyone with an entrepreneurial-spirit and ambition can find success at Amway. All they need is a passion, a positive attitude and a mobile phone. Across the world, ABOs are connecting with communities of customers online around their shared passions of beauty, fashion, adventure, cooking, wellness and more. Amway is investing in digital and social tools that help entrepreneurs amplify their business, and innovative health and wellness products that are valued by customers.
Amway North America’s loyalty program, AmPerks, is designed exclusively for registered customers. This program provides them with reward points and benefits while shopping for their exclusive Amway products.
The Nutrition Recommender in North America is a fresh, modern way for ABOs to share the entire nutrition portfolio with customers. This digital solution utilizes a nutrition web survey assessment, which walks customers through a set of questions to get their personalized Amway nutrition product recommendations from the Nutrilite, n* by Nutrilite, XS and BodyKey product lines.
Amway Korea is now partnering with KakaoTalk through its A-Clicks program, allowing ABOs to share recommendations, sell products and manage orders through the popular social media platform.
Nutrilite official brand page was released on Amazon in Japan as a measure to increase the awareness and sale of Nutrilite products. This release includes Nutrilite brand images and product page links to unique bundle sets – with 16 additional Nutrilite products in the Nutrilite Official Amazon Store.
Nutrilite Vitamin C Extended Release includes nature’s most concentrated form of Vitamin C – Acerola Cherries that are grown on our very own certified organic farms.* Plus, phytonutrients from lemons, oranges and grapefruit provide antioxidant support†. Each tablet provides a slow and steady release of Vitamin C over an 8-hour period for all day immunity support†.
Nutrilite Immunity Echinacea provides broad support to your body’s natural resistance with a proprietary, triple blend of extracts clinically tested to support immune function†. And it is made with echinacea grown on our farm and harvested at an ideal stage of development.
Nutrilite Immunity Defense supports your immune and respiratory system with a unique combination of five ingredients – Holy Basil, Zinc, Selenium, Copper, and Orange Bioflavonoids†.
Nutrilite® Vitamin D is made from either mushrooms or yeast cultivated in our Nutricert™* farms and facilities. Vitamin D is Halal, Kosher and NSF® certified, and helps support a healthy immune function†.
Nutrilite Balance Within™ Probiotic contains an exclusive blend of five probiotic strains, including clinically supported levels of two of the most well-studied probiotic for digestive and immune support†.
* Products and ingredients are not organic.
* The Nutricert® certification program ensures that sustainable environmental and agricultural practices are followed in the production of ingredients intended for many Nutrilite® supplements.
† This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
At Amway, our Corporate Social Responsibility efforts are expanding to align with current events, global initiatives, the expansion of opportunity, and the engagement of our people. We are always watching for areas where Amway can achieve meaningful impact. Working together and with select partners that align with our values, we are focused on:
- Nourishing children and supporting family health by empowering women and providing engaging economic opportunities
- Weaving sustainability into the fabric of our identity over the next decade
- Creating ways that all of our shareholders can authentically engage with Corporate Social Responsibility
We also support the United Nations 2030 Sustainable Development Goals and are optimistic that by working together, we can make a difference toward achieving these goals.
Global Focus, Sustainable Local Impact
Since 1959, Amway has expanded across the globe and now operates in more than 100 countries and territories.
Patent applications pending globally