2019 Global Media Guide
This year, Amway celebrates our 60th year in business —a testament to our passionate business owners, loyal customers, dedicated employees and the thriving entrepreneurial spirit around the world.
Over the past 60 years, Amway has grown from a small business in Ada, Michigan to a global company with millions of Amway Business Owners from all walks of life. And while so much has changed in 60 years, our commitment and dedication to helping people start their own business and set the foundation for financial flexibility remains the same.
There indeed has never been a better time for the Amway business than right now.
There has never been a better time for the Amway Business than right now—and we're proud to have been named in 2017 as the world's NO. 1 Direct Selling Business*
Countries & Territories
USD in 2018 Sales
Beauty & Personal Care
Amway Brands & Products
Traceability is ingrained in the Nutrilite™ brand’s DNA and ensures supplements that are pure, safe and effective; and, Amway can assure its customers that the supplements contain exactly what the label says—no more, no less.
The Nutrilite™ product portfolio of vitamins and dietary supplements features ingredients made from plants grown on Amway certified organic farms in the U.S., Brazil and Mexico. In total, Amway owns nearly 6,000 acres of farmland that supply ingredients used in many Nutrilite™ products.
Nutrilite™ is the world’s #1 selling vitamins and dietary supplement brand.*
Top-Selling Nutrilite™ Products
Nutrilite All Plant Protein Powder
Nutrilite Double X / Triple X Dietary Supplement
Nutrilite Vitamin C Plus
Founded by Edith Rehnborg, a trailblazer for entrepeneurial woman, Artistry™ today has become a top-selling premium beauty brand.
Artistry™ products offer personalized solutions with skincare, color and makeup for one-of-a-kind beauty. They’re also the tools of entrepreneurs around the world—a striking mashup of beauty and business.
Artistry™ is among the world’s top 10, largest selling, premium skincare brands.*
Top-Selling Artistry™ Products
YOUTH XTEND™ SOFTENING LOTION
YOUTH XTEND™ EYE CREAM
SUPREME LX™ REGENERATING CREAM
Amway helps to make homes cleaner and safer with high-performing products for water and air purification, cooking and cleaning needs.
Many people don’t realize the first Amway™ product, a biodegradable, concentrated home cleaning product, paved the way for the company’s current home products. From phosphate-free laundry detergent to environmentally sensitive cleaning products, Amway™ home products are safe for the whole family.
eSpring™ is the worlds No. 1 selling brand of home water treatment systems.*
Top-Selling Home Products
ESPRING™ WATER TREATMENT SYSTEM
ATMOSPHERE™ AIR TREATMENT
AMWAY HOME™ DISH DROPS ULTRA-CONCENTRATED DISHWASHING LIQUID™
XS™ Energy is more than just an energy drink and sports nutrition brand. It’s a fresh approach to business.
XS Energy is giving Amway Business Owners a creative, adventurous outlet to build an Amway business and a brand around action, adventure and fitness. It’s an XSperience that can’t be found anywhere else.
“The line between work and play is disappearing, blending in with a lifestyle that says work should be more than a way of making a living.”
– David Vanderveen
XS™ Energy is the first exlusively sugar-free energy drink brand sold globally.*
Quality & Innovation
Our scientists are taking discovery and innovation to the next level.
Our global family of nearly 1,000 scientists, engineers and technicians work with leading universities, science institutes and advisory boards to conduct world-class research and product development.
While efforts behind some segments of product development research are kept secret for competitive purposes, others warrant a different approach: sharing. Whether it’s submitting our research for publication in scientific journals, applying for a new patent or opening the results of a study for public domain, Amway Research and Development believes in the importance of sharing in an effort to advance scientific research as a whole.
Amway operates nearly 6,000 acres of certified organic farmland. We grow, harvest and process the plants on our farms, and we use strict quality standards to ensure that only the highest-quality plants are used to make ingredients for our products.
Rather than relying on harmful chemicals, our farms rely on a variety of natural methods to keep the plants healthy and the ground fertile. One example is five tons of worms that are farmed to provide rich nutrients that enrich the soil. In a healthy worm farm, the worms process the equivalent of their own weight each day. Their waste, or castings, is collected by watering and draining the worm beds multiple times. The result is 260,000 liters of nutrient-rich liquid humus a year, key to fertilizing the farm’s organic crops destined for ingredients in our nutrition and beauty products.
The farm team also makes their own organic fertilizer from a formula of alfalfa, water, milk and special strains of bacteria. This, combined with the worm farm’s liquid humus, is the only fertilizer that’s spread on the fields. That gives us all the benefits of traditional farming methods, but it’s all natural.
Similar methods are used at our farms in Trout Lake, Washington, USA, where the farms are irrigated using nutrient-rich water runoff from the nearby glacier; and at the farm in Ubajara, Brazil, the site of our largest acerola cherry farm.
NUTRILITE™ IS THE ONLY VITAMIN AND DIETARY SUPPLEMENT BRAND TO GROW, HARVEST AND PROCESS PLANTS ON THEIR OWN CERTIFIED ORGANIC FARMS.
USD Invested in new manufacturing and R&D facilities in the last seven years.
Manufacturing facilities and processing plants
- Manufacturing Facilities
- Certified Organic Farms
Amway was founded in Ada, Michigan, U.S. by two lifelong friends and business partners, Jay Van Andel and Rich DeVos. As entrepreneurs, they knew how hard starting a business could be—from starting a flight school to opening a burger restaurant, they experienced the highs and lows of the startup world. In 1959, they founded Amway to make it easier for other people to start their businesses, too.
Amway Business Owners Participated in 3M+online learning activities in 2017.
Solving global challenges
Amway has taken on the task of helping address the issue of childhood malnutrition through its own unique solution, Nutrilite™ Little Bits™. Based on the World Health Organization’s recommendations, Nutrilite™ Little Bits™ is a micronutrient supplement enhanced with plant nutrients. Little Bits™ is distributed to families in partnership with humanitarian organizations.