Global Media Guide
Last year, Amway’s 60th anniversary celebration (A60) gave us the opportunity to celebrate our past achievements while looking ahead to our 70th to unleash entrepreneurship for the next generation. This year, we are excited to invest in digital platforms, product innovation and independent Amway Business Owners (ABO) compensation, all to drive global enterprise growth and enable ABOs to turn their passions into profit and support the needs of their customers.
We will get there by building on our strengths — the entrepreneurial spirit of ABOs, the vibrant communities they’ve built, our product development expertise and the values established by Amway’s founding families. Our purpose unwaveringly remains helping people live better, healthier lives and we are committed to doing just that as we look to A70 and beyond.
The Amway business isn’t just about the products we sell, we’re also about people. Specifically, the 1+ million Amway Business Owners around the world who sell products to customers and are at the center of everything we do. There has never been a better time for the Amway business than right now. We’re a trusted resource for people to earn extra income and proud to have been named in 2019 as the world’s No. 1 direct selling business.*
patent applications pending
USD IN 2019 SALES
Beauty & Personal Care
Top Selling Amway Products
Nutrilite™ All Plant Protein Powder
Nutrilite™ Double X / Triple X Dietary Supplement
Nutrilite™ Vitamin C Plus
Artistry™ Signature Select Personalized Serum
Artistry™ Advanced Vitamin C + HA Treatment
Artistry™ Youth Xtend Softening Lotion
eSpring™ Water Treatment System
Atmosphere™ Air Treatment System
Atmosphere™ Drive Car Air Treatment System
Amway Brands & Products
Traceability is ingrained in the Nutrilite™ brand’s DNA and ensures supplements that are pure, safe and effective. While industry standards state the “traceability” of an ingredient is knowing one step before and one step after an ingredient’s journey, the Nutrilite™ brand requires much deeper visibility, and, in the case of botanicals, down to the farm level. Through this stringent traceability process, customers can be assured that their Nutrilite™ supplements contain exactly what the label says — no more, no less.
Safety is also a key component of Nutrilite™ products’ traceability story. The company meticulously tracks each step of the process from start to finish and has rigorous rules in place to help protect products from even the slightest threat of contamination. No one in the world cares or invests as much as Amway does to ensure the purest ingredients, manufactured in the safest way so that people can have confidence in their vitamins and supplements.
Nutrilite™ operates nearly 6,000 acres of certified organic farmland in the U.S., Mexico and Brazil, where we grow, harvest and process plants using sustainable farming methods.
The Nutrilite™ botanical traceability standard** is the leading global standard in the supplement industry, powered by NutriCert™.***
Nutrilite™ is the world’s No. 1 selling vitamins and dietary supplements brand.*
Over 11 billion Nutrilite™ vitamin and mineral tablets and soft gels are sold annually.
* Euromonitor International Limited, euromonitor.com/amway-claims
** The Nutrilite™ traceability standard, owned by Amway and verified by Ecocert SA.
*** Our exclusive agricultural certification program that ensures our partner farms meet the same quality standards we adhere to on our own farms.
The Artistry™ brand uses the best of science and nature to create personalized beauty solutions for every skin type across the world. We start with the most powerful, pure ingredients and botanicals grown on our own Nutrilite™ certified organic farms. Then our scientists take the best part of the plants, in the perfect amounts, for the most effective formulas.
Today, almost all our Artistry™ skincare products include acerola cherry, a vitamin C superstar for skin antiaging, sourced from our certified organic farm in Brazil. We combine these powerful botanicals with the learnings from our analysis of 32,000 faces from all over the world to ensure we have solutions for every person’s unique skin needs.
More than 168 million beauty and personal care products are sold annually.
Five Nutrilite™ botanicals are included in Artistry Signature Select™ Personalized Serum and Artistry Signature Select™ Masks — including acerola cherry, black currant, green tea, pomegranate and spinach.
Artistry™ has become a top-selling premium beauty brand. Our skincare and color collections have received critical acclaim and have been worn by celebrities at New York Fashion Week, the Busan International Film Festival and beyond.
Nutrilite™ and Artistry™ have a library of more than 1,800 botanicals to determine the best part of the best plants to use in our nutrition and skin care products.
Artistry Studio™ is a brand of makeup and specialty bath and body products for beauty lovers everywhere. Inspired by hotspot cities around the world, limited-edition collections capture the essence of what makes each city thrive with colors, textures, and scents for must-have products that blend beauty, travel and business.
Artistry Studio™ has featured editions from New York City, Paris and Bangkok, with products that are loved and shared on social by Artistry™ #passionistas around the world.
Amway’s innovative, science-based products promote healthy homes with devices that clean the water you drink and the air you breathe; premium cookware products; and cleaning and laundry products that are safe for your family and the planet.
For 60 years, we’ve remained dedicated to creating environmentally sensitive home products that are safe for families across the world. As an added benefit, most of our cleaning and laundry products are made with key ingredients derived from natural sources like coconuts, citrus fruits and minerals.
eSpring™ water purifier removes more than 140 potential health-effect contaminants and uses UV light to treat water without the use of chemicals.
Atmosphere™ Sky combines particle sensor technology with a three-stage filtration system to remove 99.99% of airborne allergens and contaminants down to 0.0024 microns.
iCook/Amway Queen™ cookware features low-moisture cooking, which locks in 30% more nutrients without added fats or unnecessary water.
More than 74 million home products are sold annually.
XS™ reflects the entrepreneurial spirit of Amway’s founders by combining adventure and opportunity with products that help consumers experience more.
XS™ offers a portfolio of products to optimize physical performance, providing everything necessary for an active and adventurous lifestyle. This brand gives Amway Business Owners an outlet to build and share an Amway business around action, adventure and fitness.
XS™ has experienced revenue growth by almost $250 million USD since the brand was acquired in 2015. In 2019, XS™ achieved over $400 million USD in sales, up 5% from 2018.
Since 2015, the brand has launched in 13 new markets. In 2019, XS™ launched coffee and CBD in North America, achieving over $12 million USD in revenue.
Quality & Innovation
From the beginning, the promise of Amway has never wavered. Amway helps anyone with the entrepreneurial spirit–and the desire — to build a business of their own, selling high-quality products that support healthy lifestyles, and helping others to do the same. The outcome is people who are more in control and empowered to make choices for themselves, which means their business revolves around their life, instead of their life revolving around their business.
This outcome is more important today than ever before. Today’s entrepreneurs want to run their businesses on the go from wherever they are. They want data and tools that are only a swipe away and they want to sell products that are digitally connected. Amway offers all of this — and more.
More than 4 million online learning activities were utilized by Amway Business Owners in 2019.
100% satisfaction guarantee on Amway products and the business opportunity.
Digital Products & Tools
$200 million USD was invested towards innovating digital products and tools in 2019.
$63.8 billion USD in bonuses and incentives have been paid to ABOs since 1959.
Sharing our expertise to help people live better lives.
At Amway, we believe in going beyond the traditional ways of doing business to help people live better lives. We accomplish global results by:
The Nutrilite™ Power of 5 Campaign celebrated its fifth birthday in 2019. As a leader in nutrition, Amway developed the Power of 5 Campaign to fight childhood malnutrition by providing Nutrilite™ Little Bits™, a micronutrient powder, to families of hundreds of thousands of malnourished children. When mixed with their food once a day, Nutrilite™ Little Bits™ adds essential nutrients that help them survive, thrive and grow.
In keeping with our values, we encourage our Amway ABOs and employees to support charities and organizations that mirror their passions and impact their local communities in a powerful way.
Since the formulation of our first product in 1950, Amway has been focused on sustainability. Continuous improvement efforts are furthering our commitment to reducing waste and water consumption, choosing renewal energy sources and organic farming practices. We want to recycle to the greatest extent possible and to reduce the amount of waste created by operations. And we even have environmental goals for the companies who supply us products, so we can trace all of our raw ingredients for Nutrilite™ supplements back to their roots.
Power of 5
In 2019, 400,000 ABOs and Amway employees were engaged in the Power of 5 Campaign and another 483,000 people supported Amway efforts globally.
Making a Difference
More than 700,000 women, children and families were impacted through Amway efforts globally in 2019.
USD invested in digital platforms, product innovation and business owner compensation in 2020.